| Wednesday, November 14 |
| 3:30 pm - 7:00 pm | Registration and Information Desk Open |
| 5:30 pm - 7:00 pm | Wine and Cheese Reception |
| Thursday, November 15 |
|
| 7:00 am - 4:00 pm | Registration and Information Desk Open |
| 8:00 am - 9:00 am | Welcome and Breakfast Roundtables
Using Social Media to Push Out Your Message
James Rogers, Executive Director, Public Relations, Kaiser
Permanente
Using Social Media in the Practice of Issues Management
Won Ha, Executive Director, Kaiser Permanente
Community Benefit
Leilyn A. Perri, Corporate Integrity Coordinator, Highmark Inc.
Engaging Consumers in Health and Well-Being
Shannon Beaudin Klein, Vice President, Marketing & Communications, Health Partners, Co-chair of AHIP’s Communications Conference 2012 Advisory Group
Creating Engaging Consumer Web Sites
Wendy Wicks, Communications Manager, UCare
Communicating about the Cost Drivers of Health Care
Robert Zirkelbach, Vice President, Strategic Communications, AHIP
Communicating about Rate Review
L.D. Platt, Vice President, Strategic Communications, AHIP
Incorporating Health Literacy and Brand Identity into Consumer Correspondence
HaiVy Thompson, Manager, Direct-to-Consumer Marketing and Engagement, Health Partners |
| 9:00 am - 9:15 am | Break |
| 9:15 am - 10:45 am | Keynote Session
Health Plan Communications in Today's New Retail Environment
SPEAKERS:
Jenny Cordina, Principal, McKinsey & Company, Inc.
Ali Keshavarz, Associate Principal, McKinsey & Company, Inc.
MODERATOR:
Liz Williams, Senior Vice President & Chief Communications Officer, Independence Blue Cross, Co-chair of AHIP's Communications Conference 2012 Advisory Group |
| 10:45 am - Noon | General Sessions
What You Need to Know About Journalism Today
SPEAKERS:
Phil Galewitz, Kaiser Health News
Sarah Kliff, Washington Post
Noam Levey, Los Angeles Times
MODERATOR:
Matt Stearns, Senior Director, Government Affairs Communications, UnitedHealth Group |
| Noon – 12:30 pm | Break |
| 12:30 pm - 2:00 pm | Keynote Luncheon
How the Results of this Year's Elections Affect Health Care
SPEAKER:
Avik S.A. Roy, Senior Fellow, Manhattan Institute
MODERATOR:
Thomas Noland, Senior Vice President, Corporate Communications, Humana Inc. |
| 2:00 pm - 2:15 pm | Break |
| 2:15 pm - 3:45 pm | Concurrent Sessions
Social Media
SPEAKERS:
Jill Becher, Director, Corporate Media Relations, WellPoint, Inc.
L.D. Platt, Vice President, Strategic Communications, AHIP
Nancy Wongvipat Kalev, Director, Health Education/ Cultural & Linguistic Services, Health Net, Inc.
MODERATOR:
Brenda Weigel, Digital Media Coordinator, AHIP
Culturally Competent Communications Plans
SPEAKERS:
Alice Ferreira, Director, Public Relations, United Healthcare
Tim Kieschnick, Strategy, User Experience, and Research for Web, Mobile, and Telehealth, Kaiser Permanente
Randy Mintz-Presant, Vice President, Corporate Communications, Health Partners
Felicia Phillips, Manager of Communications & Public Affairs, Health Partners
MODERATOR:
Kristin Binns, Vice President, Public Relations, WellPoint, Inc. |
| 3:45 pm – 4:00 pm | Break |
| 4:00 pm - 5:15 pm | General Session
SPEAKERS:
Beth Leonard, Senior Vice President, Public Affairs, AHIP
L.D. Platt, Vice President, Strategic Communications, AHIP
Robert Zirkelbach, Vice President, Strategic Communications, AHIP |
| 5:15 pm - 5:30 pm | Break |
| 5:30 pm – 6:30 pm | Networking Reception |
| Friday, November 16 |
|
| 7:15 am - 2:00 pm | Registration and Information Desk Open |
| 8:00 am - 9:00 am | Breakfast Roundtables
Using Social Media to Push Out Your Message
James Rogers, Executive Director, Public Relations, Kaiser Permanente
Using Social Media in the Practice of Issues Management
Won Ha, Executive Director, Kaiser Permanente
Community Benefit
Tiffany Baker, Public Relations Specialist, Health Alliance Plan
Engaging Consumers in Health and Well-Being
HaiVy Thompson, Manager, Direct-to-Consumer Marketing and Engagement, Health Partners
Creating Engaging Consumer Web Sites
Rebecca Cole, Director, Public Affairs, AHIP
Communicating about the Cost Drivers of Health Care
L.D. Platt, Vice President, Strategic Communications, AHIP
Communicating about Rate Review
Robert Zirkelbach, Vice President, Strategic Communications, AHIP
Incorporating Health Literacy and Brand Identity into Consumer Correspondence
Liz Williams, SVP & Chief Communications Officer, Independence Blue Cross, Co-chair of AHIP’s Communications Conference 2012 Advisory Group |
| 9:00 am - 9:15 am | Break |
| 9:15 am – 10:30 am | General Session
How Social Media is Changing the Practice of Public Relations
SPEAKERS:
Matthew Broder, Vice President, External Communications, Pitney Bowes Inc.
Diane Gage-Lofgren, Senior Vice President, Brand Strategy, Communications & PR, Kaiser Foundation Health Plan
MODERATOR:
Shannon Beaudin Klein, Vice President, Marketing & Communications, Health Partners, Co-chair of AHIP's Communications Conference 2012 Advisory Group |
| 10:30 am - 10:45 am | Break |
| 10:45 am – 12:15 pm | Concurrent Sessions
Communicating about Difficult Provider Negotiations
SPEAKERS:
Tony Felts, Director, Public Relations, WellPoint, Inc.
Roy Vaughn, Vice President, Corporate Communications, BlueCross BlueShield of Tennessee
MODERATOR:
Renee Hunt, Senior Manager, Public Relations and Internal Communications, Blue Cross Blue Shield of Arizona
Communicating about ACOs and the Patient-Centered Medical Home
SPEAKERS:
Amy Bowen, Public Relations Specialist, Geisinger Health Plan
Jay Driggers, Director, Consumer Engagement, Horizon Blue Cross Blue Shield of New Jersey
Steve Shivinsky, Vice President, Corporate Communications, Blue Shield of California
MODERATOR:
Michael Sullivan, Director, Internal/External Communications, CareFirst Blue Cross Blue Shield |
| 12:15 pm - 12:30 pm | Break |
| 12:30 pm - 1:45 pm | Luncheon Special
Communications and Exchanges
SPEAKERS:
Joan Fallon, Director of Public Relations & Community Affairs, Harvard Pilgrim Health Care
Jeanette Thornton, Vice President, Health IT Strategies, AHIP
MODERATOR:
Christine Cassidy, Vice President of Corporate Communications, Fallon Community Health Plan |
| 1:45 pm - 3:00 pm | Closing General Session
Strategic Thinking and Planning
SPEAKER:
Barie Carmichael, Senior Counsel, APCO
MODERATOR:
Peter Kerr, Vice President, Communications, Universal American |